Edžnan Jusufović
One connected system that runs your operations, captures every lead, and gives you daily clarity — without adding headcount.
Industries I've delivered work across
About Me
From code to business systems.
Business Systems Architect
I spent 8+ years building digital products — web apps, mobile apps, CMS platforms, and backend systems. Along the way, I noticed something: the businesses I built for were using the same broken patterns. Spreadsheets for CRM, email for project management, sticky notes for task tracking.
I realised the most valuable thing I could build wasn't another app — it was a complete operating system that connects every part of a business. The website captures leads. The CRM tracks them. The automations follow up. The reports tell you what's working. All in one flow.
I work with SMEs, solo operators, and multi-company groups — across retail, services, hospitality, e-commerce, and more. If you want to see what a system built around your specific operations would look like, let's talk.
Book a Discovery CallServices
Four core engagements. Click any to see what's included, who it's for, and pricing.
Operator Audit
The diagnostic engagement. I analyse your company, identify bottlenecks in operations, sales, and marketing, and deliver a concrete 90-day action plan. Available as personal consulting or my automated SaaS tool.
Learn more →Business Operating System
A structured workspace and process layer for your company — CRM, pipelines, inventory, SOPs, knowledge base, content calendar, tasks, and automations. Everything in one connected operating system.
Learn more →Custom Software Development
Production web apps, cross-platform mobile apps, invoicing systems, booking platforms, auction marketplaces, internal tools, and conversion-focused websites. From scoping to shipped product.
Learn more →Automation & Integration
Connecting your tools and systems into one flow. API integrations, transactional email, form-to-CRM webhooks, briefing bots, scheduled jobs, alerts, and performance dashboards.
Learn more →Also available as freelance specialties
What I've Built
A sample of product types delivered across industries. Each falls under Custom Software Development.
Web Apps
Production web applications with user accounts, payments, and admin dashboards.
Mobile Apps
Cross-platform iOS and Android apps using Ionic, Capacitor, or web wrappers.
Invoicing Systems
Automated invoice generation, recurring billing, and PDF delivery with tax handling.
Booking Platforms
Availability, scheduling, calendar sync, and confirmation flows for service businesses.
Directory Platforms
Searchable, filterable listings — businesses, products, services — with categories, profiles, and submission flows.
Portfolio & Landing Sites
Conversion-focused sites with SEO, contact forms, AI chat, and analytics.
Internal Admin Tools
Custom dashboards, data tools, and back-office software that replaces spreadsheets.
Customer Portals
Member areas, customer logins, document delivery, and self-service flows.
How It Works
A proven four-phase process from analysis to ongoing operation.
Audit
Design
Build
Maintain
Tools
Tool-agnostic by design. I choose based on your team, budget, and existing setup.
Packages & Pricing
Three tiers depending on your business size and needs. All include setup, training, and ongoing maintenance.
Starter
Best for solo operators and single-company small businesses.
- Operator Audit — bottleneck report + 90-day plan
- Notion BOS: CRM, Pipeline, Tasks, Knowledge Base, SOPs
- Invoicing & Reporting app setup
- Telegram bot — morning briefing + alerts
- 1-hour team training session
- 30-day email support post-launch
Growth
Best for companies ready to turn their website into a lead engine.
- Everything in Starter, plus:
- WordPress refinement — copy, SEO, forms, analytics, AI chat
- Form-to-Notion CRM webhook
- Full automation stack (all PHP scripts)
- Content calendar setup in Notion
- Cold email sequence + sales templates
- Full SOP library (up to 15 SOPs)
- 60-day support post-launch
Scale
Best for multi-company groups and businesses with multiple brands.
- Everything in Growth, plus:
- Full WordPress rebuild (up to 2 sites) or refinement (up to 4)
- Multi-company Notion architecture with shared logic
- Social media + ads API integrations
- Content strategy with 6 content briefs
- Reactivation campaign for existing clients
- Delegation map + founder offload framework
- Full SOP library (up to 25) + onboarding pack
- 90-day support post-launch
Latest from the Blog
Thoughts on business systems, automation, and running a lean operation.
How to Automate Lead Follow-Up Without Hiring Staff
Most SMEs lose leads not because they don't have enough staff — but because no system exists to follow up consistently. Here's how to fix that with tools you already have or can add cheaply.
Read More5 Signs Your SME Has Outgrown Spreadsheets
Spreadsheets are flexible, cheap, and everyone knows how to use them. But at a certain point, they start costing you more than they save. Here are the five tell-tale signs.
Read MoreNotion vs HubSpot vs Custom: How to Choose the Right Stack
Notion is flexible. HubSpot is powerful. Custom code is limitless. Which one should you build your business operating system on? The answer depends on three things.
Read MoreWhy Your Business Needs an Operating System (Not Another Tool)
Most small businesses run on a patchwork of disconnected tools. Here's why that's costing you more than you think — and what to do about it.
Read MoreLet's Connect
30 minutes. No pitch, no pressure. Tell me what you're building and I'll tell you honestly how I can help.
Book a Discovery Call
A short conversation about your business — what you're building, what's broken, and what would actually move the needle.
- We map your current situation — tools, team, bottlenecks.
- I recommend the right entry point — audit, BOS, custom build, or automation.
- If I'm not the right fit, I'll tell you straight.
Request sent!
I'll get back to you within 24 hours to confirm a time that works.